i-Coach AI
Expert, enterprise-level sales coaching
Deep, context-specific insight, guidance and coaching available at the point of need.
What is i-Coach AI?
i-Coach AI is the first expert Sales AI Coach that follows a proven, structured coaching process, and is fluent in all aspects of sales, account management, negotiation, customer success, commercial and business acumen, sales management and sales leadership. It is powered by Imparta’s award-winning, research-based Agile 3D methodology and complete, modular skills library.
The creation of i-Coach AI stemmed from our experience and research indicating that while GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organisation can ignore, generic LLMs such as ChatGPT are poor at coaching, and at selling. Even data-driven AI insights are only as good as the qualitative frameworks that underpin their observations.
i-Coach AI is an extremely powerful tool that can augment and enhance the capabilities of your whole customer-facing team, in any language.
i-Coach AI is an on-demand sales-aware AI tool, powered with 180 research-based award-winning skill modules and >1.5m words of our intellectual property…
…and it can be tailored to your own product, service, and company info.
AI Coaching
Coaching is proven to have a substantial impact on all major sales KPIs. i-Coach AI provides on-demand support and coaching, providing deep, context-specific insight and guidance at the point of need. Powered with our award-winning and proven intellectual property + tailored to your specific company, products, services, etc. Available in any language.
i-Coach AI coaching examples include:
- Answering any question relating to sales excellence, customer success, and leadership;
- Helping to identify and apply effective sales strategies and concepts to address specific challenges at every stage of the buying cycle, improving deal size, conversion, and win rates;
- In-depth coaching around a wider issue, opportunity, or goal.
Powered by our i-GROW model, a highly empowering process that guides sales professionals and managers to uncover their own issues and potential solutions, as well as providing expert recommendations, our i-Coach AI approach builds confidence and develops the user’s own problem-solving skills, rather than leaving them dependent on AI.
Proactive and on-demand sales coaching will soon be embedded within collaboration platforms such as Teams.
AI Skills Assessments
In-depth AI-based skills analysis of real sales calls. Our AI skills assessments provide deep insights and feedback (both qualitative and quantitative), informed by our award-winning proven research and soon to incorporate over 190 competency definitions.
The assessments can provide the foundation for talent management, training, self-led learning, and coaching – at a company, team, and individual level.
This capability will soon be available embedded within Teams.
AI Call Simulators and Roleplays
AI-powered roleplays and simulations of sales calls, service calls, and sales coaching calls. Allowing salespeople and managers to practice, refine their approach, and gain valuable feedback before important discussions. Real-life scenarios are fully tailored to the user and their context, available both as text-based and voice-activated.
Example scenarios include:
- Sales and customer experience calls, personalised to the user’s specific challenges, stages of the buying cycle, etc.
- Objection handling scenarios tailored to the user’s unique context
- Negotiation roleplays of varying difficulty and negotiation styles
Account Planning Support
Sales-aware insights and assistance provided at the point of need when completing Imparta sales account planning tools (canvasses) within Salesforce and Microsoft Dynamics.
This enhances and encourages the effective application of new skills to improve sales effectiveness and business impact in the flow of work.
